Working with multi-stakeholders, I lead the design and development of unifying TomTom’s app icons for mobile products, facilitated a workshop for ideation, held design review rounds, and designed the final product.
Collaborators: Art Directors, Product Marketing Managers, SVP Global Brand, Product Owners, UX designers
Results
A unified app icon design for TomTom mobile products. A design that worked well on mobile devices, app platforms, and in other marketing channels that strengthened TomTom’s brand.
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