In this project, I lead a multi-stakeholder initiative to define, develop, and design TomTom's mobile brand style guidelines for marketing all mobile products in online and offline channels. 
My contribution: Project lead & management, copywriting, visual design. Collaborators: Art Directors, Product Marketing Managers, SVP Global Brand, Social Media Engagement Team, Website Team.
The guidelines clearly communicated how to strategically market a TomTom mobile product including: how to select and show screenshots in mobile devices, how to design a product app icon, how to create assets for Google Play/Apple iTunes App stores and app developers, guides for creating assets for promotional use on social media, websites, mobile ads, and email newsletters.

A few pages from the 55 page document communicating design specifications for all marketing platforms/channels, 2013-2014.

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